Indexing Fanout — Every Index on Every Publish | Blog Monkee

INDEXING FANOUT · ON EVERY PUBLISH

Five search engines. Three AI answer engines. Every RSS aggregator. Every publish.

Google deprecated sitemap pings in 2023. Every other index still accepts pushes — and most operators never wire them up. Blog Monkee is the only content pipeline that pushes to all of them, on every post, by default.

Blog Monkee fanout radial diagram — publish event pushing to nine endpoints
< 8 seconds to first pushNon-blockingZero config per post

Nine endpoints. One publish event.

The instant WordPress returns a public URL, these nine endpoints get notified in parallel. If any one of them fails, the other eight still ship. None of them can fail the publish itself.

Bing
Via IndexNow. Powers Bing + Copilot.
Yandex
Via IndexNow. Russia + CIS reach.
Yahoo
Via IndexNow consortium.
ChatGPT
AI ANSWER
Via IndexNow — OpenAI uses the protocol for live web retrieval.
Perplexity
AI ANSWER
Via IndexNow — same consortium.
Feedly
RSS AGGREGATOR
Via WebSub hub. ~20M+ professional readers.
Inoreader
RSS AGGREGATOR
Via WebSub hub. Researchers + analysts.
WP.com Reader
RSS AGGREGATOR
Via WebSub hub. Inline WordPress readership.
LLM Training Crawlers
RSS AGGREGATOR
Via WebSub hub. Common Crawl + specialty crawlers subscribe here first.

Why Google isn’t in the list

Google killed /ping?sitemap= in June 2023. It returns 404. There’s no replacement endpoint for blog content.

Google’s Indexing API exists — but it’s ToS-restricted to JobPosting and BroadcastEvent schemas. Using it for standard blog content risks API key revocation and potentially account suspension. We won’t ship that.

The correct move for Google: register your sitemap.xml once in Search Console. Google then crawls you on its own schedule. That’s a one-time operator task — not something a publishing tool should automate or pretend to.

Blog Monkee’s integrity position: we don’t claim fanout we don’t actually do. Every endpoint above is a real live HTTP call on every publish, inspectable in your Render logs.

We push where pushing works.

Tool marketplaces are full of products claiming “instant Google indexing” via some mix of rename-the-Indexing-API tricks, gray-hat scraping of internal Google endpoints, or straight-up lies. The honest picture: Google is a pull-based crawler now. Bing runs a consortium that made push-based indexing a protocol. The AI answer engines joined that consortium. The RSS aggregators never stopped being push-based. We integrate with all the push-based ones. That’s the entire fanout story.

The bet Blog Monkee makes: Google’s share of discovery is declining, and the share of every endpoint we DO push to is rising. If you believe the inverse, this product isn’t for you.

Every post type, every endpoint, every time.

Not just manual publishes. Every path that puts content live fires the full fanout. Here’s the coverage matrix as of today.

Post Type IndexNow (5 engines) WebSub (4 aggregators)
Manual publish
One-off post from the dashboard
(when clientId supplied)
Campaign supporting post
Backlink + mention campaigns
Scheduled auto-blog
4×/day cron, per-client schedule
Content refresh
In-place update of an existing post
Cloud stacking
6-platform parallel deploy per keyword
(per platform URL)

Every IndexNow submission writes a verification key file ({KEY}.txt) to the deployed host before submitting. Without the key file, Bing rejects with 403. We handle this for you on all 6 cloud-stack platforms — including GitHub Pages, which requires a keyLocation parameter because the key file lives in a subdirectory.

DEPLOYMENT NOTES

Two environment variables determine whether fanout works.

We’re showing this publicly because it’s the #1 reason self-hosted Blog Monkee deployments silently break fanout. Blog Monkee Cloud handles both automatically — but if you’re self-hosting, set these two variables or disable fanout.

INDEXNOW_API_KEY

Must persist across process restarts. If unset, Blog Monkee generates a random key per boot — every boot orphans the verification key files uploaded to your cloud-stack hosts, and Bing starts rejecting submissions with 403. Set once, never rotate casually.

PUBLIC_BACKEND_URL

Canonical URL aggregators subscribe to. Falls back through BACKEND_URLRENDER_EXTERNAL_URL → a hardcoded default. If the hardcoded fallback is wrong for your deployment, aggregators subscribe to a broken feed URL and never receive pushes. Set it explicitly.

Both variables are pre-set in Blog Monkee Cloud. Self-hosted operators find this in packages/backend/ENV_TEMPLATE.txt.

Stop waiting on Googlebot. Start pushing on publish.

Free to try. Connect a site. Publish a post. Watch the fanout fire in your Render logs.